At Interactive Media Services (IMS), we don’t just acknowledge the incredible contributions of women worldwide; we champion them. As we commemorate International Women’s Day, we’re not only celebrating but amplifying the pivotal role women play in shaping societies and driving positive change, especially in Kenya and across Africa.
This year’s theme, “Break the Bias,” strikes a chord with us at IMS. It resonates deeply with our mission to foster inclusivity and equality through our communication platforms.
Communication isn’t just about exchanging messages; it’s a powerful tool for empowerment. At IMS, we’re passionate about leveraging our bulk SMS services to amplify the voices of African women. From visionary entrepreneurs and inspirational leaders to tireless activists and nurturing caregivers, African women embody resilience, determination, and compassion. They deserve not just recognition but active support and celebration every single day.
In many parts of Africa, women face formidable barriers to education, employment, and leadership roles. According to UNESCO, approximately 29 million girls of primary school age and 33 million girls of lower secondary school age are out of school in sub-Saharan Africa. Moreover, the World Bank reports that women in sub-Saharan Africa are 24% less likely than men to have access to formal employment opportunities. Additionally, the African Development Bank highlights that women hold only 5% of CEO positions in Africa’s top companies. However, we firmly believe that effective communication channels can dismantle these obstacles and empower women to realize their full potential.
With mobile phone penetration rates exceeding 80% in many African countries, SMS messaging presents a powerful tool for reaching women across the continent. Whether it’s promoting women-owned businesses, disseminating crucial health and safety information, or advocating for gender equality, IMS is committed to driving positive change across the African continent.
On this International Women’s Day, let us celebrate the achievements of women past, present, and future. Let us commit to breaking down barriers, challenging stereotypes, and fostering a more inclusive world for all.
Interactive Media Services
The beauty of SMS messaging lies in its accessibility. With over 5 billion mobile phone users worldwide, SMS has the power to reach women in even the most remote and underserved communities across Africa. By delivering relevant and timely messages, we can equip African women with valuable resources, educational opportunities, and support networks to thrive.
On this International Women’s Day, let us celebrate the achievements of women past, present, and future. Let us commit to breaking down barriers, challenging stereotypes, and fostering a more inclusive world for all. Together, through effective communication and collective action, we can empower women to create a brighter and more equitable future.
At IMS, we’re proud to stand in solidarity with African women everywhere. Today and every day, let’s honor their strength, resilience, and invaluable contributions to our communities and our world.
Happy International Women’s Day! 🌍👩🏿👩🏾👩🏽👩🏼👩🏻